Hamilton Nolan —
Now that Borders is dying, book publishers are collectively asking themselves, "Huh, where do we sell all these stupid books, now?" I mean Barnes & Noble is okay and all, but it's gonna take more shelf space than that to show off all those fancy attractive book covers designed to make people forget they could be buying this copy much cheaper used, on Ebay. The solution? Placing books in every kind of store, anywhere, that sells anything at all.
A wide range of stores better known for their apparel, food and fishing reels have been adding books. The fashion designer Marc Jacobs opened Bookmarc in Manhattan in the fall. Anthropologie has increased the number of titles it carries to 125, up from 25 in 2003. Coldwater Creek, Lowe's, Bass Pro Shops and even Cracker Barrel are adding new books.
As long as you write about fashion, home improvement, fishing, or biscuits 'n gravy, you have a future in this business!
[NYT. Photo of typical American book buyer via Sam Pullara/Flickr]
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