ARTICLES - HOT OFF THE FAGGOT

U.S. Acts to Quiet Blaring TV Ads. Welcome to the 1960s

While this may have been a cause for national celebration in simpler times, the parade has largely moved on. We are now armed with the tools to ignore TV ads in the broadcast-cable-satellite realm: If ad aversion is your thing, do yourself a favor and buy a TiVo box, or at least rent your provider’s DVR. Many high-end entertainment systems already have the capacity to moderate volume on the fly. And perhaps more to the point, we are marching steadily (if still slowly) to a time-shifted, on-demand video universe where a) traditional programming is just a small slice of what you do with what you might still call your TV set, and b) you don’t use a TV set at all to “watch TV.”


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